Distribution Model
These days the free to play model is all the vogue and right now this is my favorite approach. In particular because Matchoo! is centered on education and should be able to provide useful content to anyone with a smart phone, or anyone with a PC powerful enough to handle the Unreal Engine*.
But a developer has to eat, as does his wife and his children and Matchoo! is only going to ship the depth of content I'd like if multiple developers and their families are supported.
Advertising is an option. The requirement is obviously a large user base. Often advertisements are a bit obnoxious so a couple of options here are:
The model I'm currently leaning towards is advert free (mostly, more thoughts on that in a later post as I believe there are ways to marry useful content and adverts in a non obnoxious manner), with players playing to earn credit for further content, or paying to get content right away when out of credits.
So the trick then is to make players want new content. Easy right?
* Matchoo! is powered by Unreal but if it seems that this is a barrier to markets in developing countries Matchoo! has been engineered with the idea of releasing the same quality content on lower specification platforms. This would require some engineering investment as Unreal provides a solid backbone but is an option for the future.
But a developer has to eat, as does his wife and his children and Matchoo! is only going to ship the depth of content I'd like if multiple developers and their families are supported.
Advertising is an option. The requirement is obviously a large user base. Often advertisements are a bit obnoxious so a couple of options here are:
- Tailored advertisements to content
- Pay players for watching them - "Earn 500 credits if you watch a commercial, or skip and earn nothing".
The model I'm currently leaning towards is advert free (mostly, more thoughts on that in a later post as I believe there are ways to marry useful content and adverts in a non obnoxious manner), with players playing to earn credit for further content, or paying to get content right away when out of credits.
So the trick then is to make players want new content. Easy right?
* Matchoo! is powered by Unreal but if it seems that this is a barrier to markets in developing countries Matchoo! has been engineered with the idea of releasing the same quality content on lower specification platforms. This would require some engineering investment as Unreal provides a solid backbone but is an option for the future.
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